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Grounded Cru value the little things; handcrafting our wines with passion and honesty to deliver the vineyard to your table.

Geoff 'Joffa' Thompson

Cru Chief

Joffa’s Journey

Passionate about all things wine, Geoff ‘Joffa’ Thompson took the plunge in his late 20’s to change career and follow his dream of becoming a winemaker.

Having completed winemaking studies and patiently working his way to Senior Winemaker at a large company, Joffa and his family took the leap in 2013 to launch their own wine business.

Their goal was always to create their own brand. After a full distillation and brand build process, Grounded Cru was born.

The name ‘Grounded Cru’ epitomises Joffa’s philosophies. ‘Grounded’ reflects his down to earth nature and the fact that he values relationships (collaborating with growers, etc) and pays attention to the little things; handcrafting his wines.

It also carries a link to terroir and the vineyard. ‘Cru’ is a French word meaning ‘growth’. It is also used with terms ‘Grand’ and ‘Premier’ to classify the superior quality of a vineyard.

Joffa also likes to think of ‘Cru’ with regards to joining the crew or being part of a group of like-minded people.

The Grounded Cru brand features handmade typography and a down to earth (grounded) Australian icon. We think this perfectly tells our unique story.

Where do our grapes come from?

Meet
the Cru

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Geoff ‘Joffa’ Thompson
Cru Chief

Where do our grapes come from?

Being based in McLaren Vale and with the regions of the Adelaide Hills and Langhorne Creek nearby, we are able to handcraft our wines from our premium vineyards in the ‘Vale, Hills & Creek’. Working hand in glove with our growers we ensure that our grapes are picked at the optimum ripeness, resulting in wines of beautiful balance and elegance. We love working with grapes from these three regions and the wonderful diversity which they offer. Click on a map to find out more.

Adelaide Hills

Delicate whites, Sparkling and Pinot Noir, cooler climate, picturesque, elevated, cooler nights during the warm ripening period

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McLaren Vale

Rich, ripe, intense, robust, reds, great terroir variations, maritime influence, beautiful, old vines

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Langhorne Creek

Fruit rich, soft velvety tannins, juicy, elegant, historic, cooling influence of Lake Alexandrina

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